Why self-service options are here to stay, and why companies need them now more than ever.
It is no secret that the entire world was changed by the COVID-19 pandemic in 2020, and thereafter. Consequently, a new wave of modern work from home arrangements was born. Companies launched creative “backup plans” for continuing business during shut-downs and Stay-At-Home Orders. The world of employee benefits was no exception, as benefits professionals could no longer count on face-to-face interactions allowing the “in-person” benefits enrollment approach. Enter “self-service enrollment”. In this article, we will cover why self-service enrollment, for employee insurance plans, has become a staple in the present employee benefits sector, and why it’s here to stay in the future of the ever-changing employee benefits landscape.
When it comes to benefits enrollment, traditionally, employees and individuals requiring coverage would meet with a benefits specialist, Agent or HR professional if they had questions or concerns about the process. Especially with annual open enrollment, this was a guided process.
Today, more than ever, Companies need streamlined processes and a self-service model for enrollment. Whether an insurance broker, or a CEO, benefits remain at the forefront of employee concern, as they are understandably a top priority for many individuals on a national level.
Participant norms have evolved drastically in recent years, and the brave new world of “self-serve enrollment” is not only here, but has proven to be an excellent option for benefits professionals and plan participants alike.
The expansion of the way we offer benefits is no longer a discussion. It’s an expectation. Self-service may not be an end all, be all for all situations, but it certainly makes sense for many. Here’s why:
Haven't yet considered self-service open enrollment for your business or agency? Employee habits post-pandemic have evolved dramatically, and individuals are now more than ever before more likely to get online and handle tasks themselves. Like it or not, in many ways, we are now living in a self-service world. Remember that over half the work force in the United States is now working remotely or on a hybrid-remote schedule. Gathering people together is more challenging even with virtual capabilities. Even the most traditional Employers, Vendors, and Agents are now operating in an era which requires new waters to be chartered in order to keep up with participant demands.
See also: SHRM Listing Whitepapers
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